Jul 19, 2011
Debby, from Georgia,recently submitted this picture of a paper towel dispenser with the Charmin Lady on it, asking what type of folded paper towel would fit in. Paper towels? Yes, paper towels were once part of the Charmin family of products! P&G eventually discontinued all the other Charmin products, including napkins and facial tissue.
The Charmin Lady was the original icon for the Charmin brand. The silhouette of the woman’s head was from a cameo pin. I found this ad on the Thirsty in Suburbia blog from circa 1952, which still had the Charmin Lady on the packaging.
At the time, toilet paper was being marketed to women, enticing them with feminine advertising. By avoiding the topic of the actual use of toilet paper, the Charmin Lady ad campaign succeeded in a time when competitors were marketing toilet paper as a medicinal product. The Charmin branding eventually evolved to include babies, the well-known Mr. Whipple, and the Charmin bears.
We recommended that Debby use Signature C-Fold Hand Towels in the holder. Thanks for submitting your photo!
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