A Japanese group campaigning for decreased toilet paper usage has created an innovative and inspiring approach to cutting consumption in public rest rooms, according to the top news Reuters news source in Tokyo, Japan, The group has pasted poetry in bathroom stalls, hoping to reduce the amount of toilet paper used. This move is driven by a recent study by the Japan Toilet Labo research center that reported pasting a “toilet poem” at the eye level of a person seated in the cubicle can help cut toilet paper use by up to 20 percent.

“That paper will meet you only for a moment,” reads one poem. “Fold the paper over and over and over again,” says another. Or just: “Love the toilet.”

Now the group is looking to have its posters displayed in 1,000 public toilets.

“We asked ourselves what we could do for the environment in the toilet?” said Ryusuke Nagahara of the Japan Toilet Labo. “The answer is to save toilet paper and save water.”

Toilet Paper use in Japan has been increasing in recent years, according to an industry body, possibly because of a rise in the number of public toilets, where people tend to use more paper.

“It’s because it’s free,” said an official at the Kikaisuki Washi Rengokai. “At home, people are more inclined to scrimp.”