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Kimberly-Clark responds: Scott Toilet Paper is Smaller

Dec 8, 2010

In the past year, we have covered the phenomenon of shrinking toilet paper.

Though Chimp’s toilet paper (a blogger from Planet of the Chimp) has grown smaller, he still has remained loyal to his toilet paper brand- Scott. He wrote to Kimberly-Clark asking why the toilet paper is smaller and received this response:

Thanks for your e-mail about SCOTTĀ® bathroom tissue. We are sorry that you were disappointed with your recent purchase and appreciate the opportunity to respond.

We recently increased the strength of our tissue and aligned the roll width to match other tissue products on the market. SCOTT 1000 bathroom tissue remains committed to always delivering 1000 sheets on each roll, while giving our consumers the quality of product they expect.

We appreciate your interest and would like to send you some cost-saving coupons through the mail. If you are interested, please send us a follow-up e-mail with your mailing address. Thanks again for taking the time to contact us.

Consumer Services, Kimberly-Clark Corp.
Lead the world in essentials for a better life.

Chimp continues to buy Scott toilet paper, stating that, “it still seems to last longer than the “soft” tissues…Don’t like the real soft ones as I feel the harsher ones clean better.” He also uses moist wipes at home.

Do you continue to buy the same toilet paper although it is smaller?

Next week, we will be posting our office’s results on a toilet paper survey. Employee bathrooms were stocked with two different toilet papers, and they were rated on quality, strength, softness and absorbency. Stay tuned!

Check out the Use and Choose Toilet Paper Survey Results.

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23 Responses to “Kimberly-Clark responds: Scott Toilet Paper is Smaller”

  1. arowanafish - December 12th, 2010 at 8:29 pm

    Wow~ I will definitely get the same toilet paper even tho its smaller.

  2. Tom Shubnell - January 5th, 2011 at 6:57 am

    I guess it is more the sheets, rather than size that really counts. Studies show that the average user of toilet paper uses about the same number of sheets whether it is three ply, two ply, or one ply. So, when using the loo, one ply will do. This is even more important in England, because the British pay twice as much as Germans or French, and nearly three times as much as the Americans for a standard four-pack roll.

  3. Eddie - January 10th, 2011 at 10:04 am

    I’m NOT BUYING Scott paper anymore!
    Walgreen’s has a similar house brand (or used to) that is very similar to the old Scott. I’m going to see if they still have it. I’M DONE WITH SCOTT!!!!

  4. bob - January 14th, 2011 at 6:43 am

    4.5″ by 4.5″ equals 20.25 sq inches

    3.75 by 4.12 equals 15.45 sq inches

    difference is -4.80 sq inches or 23.70%

    4.5 sheet equals 140.62 sq feet

    3.75 sheet equals 107.29 sq feet

    What good is keeping the sheet count at 1000?


  5. Molly - January 17th, 2011 at 7:56 am

    That’s true Bob! Are you changing brands?

  6. bob - January 17th, 2011 at 1:17 pm

    NO, BUT:
    Raise the price, please! The previous sheet size worked well! This new size is just too small! You end up using more as a result, so there are no savings.
    As a consumer you feel used and deminished.

    Be well

  7. Terry Coleman - March 9th, 2011 at 9:34 am

    Ridiculous — the roll doesn’t even cover the roller. I’d rather they keep the size the same and raise the price. . I’ll be moving to another brand after a lifetime of product loyalty. Too bad.

  8. Yellowbird - March 10th, 2011 at 12:53 pm

    I have used Scott Tissue for decades, but the latest cheapo trick has angered me for some reason. I suppose it’s because it is the “last straw” sort of thing. DID YOU KNOW THAT:
    Scott Tissue has shrunk the width of the roll of paper by about an inch? Stand your roll on it’s side next to an older roll and you will see. It’s an inch shorter.

    Do they really think we are THAT STUPID WE WOULDN’T NOTICE?

    Of course I plan to complain to SCOTT but they don’t give a damn about their customers, that is obvious to me already.

  9. kurt heidenga - March 17th, 2011 at 10:02 am

    Americans butts are getting bigger and your toilet papaer is getting SMALLER and smaller. Your ceo has been around for 25 years. Time to downsize your management staff and upsize your toilet paper. The other option s to sell it to pygmies

  10. Jesse - March 27th, 2011 at 6:29 pm

    maybe they are trying to save trees

    everything is getting smaller AND the price goes up. Has anyone noticed the size of a big mac lately ?

    small mac anyone ?

  11. Molly - March 29th, 2011 at 8:22 am

    @Jesse I don’t eat big macs, but I don’t think there is any fighting the rising prices of necessities.

  12. whitebat - March 31st, 2011 at 3:42 pm

    And so the corporate money eating machine gets greedier. A shame that kimberly clark has decided to trash the Scott paper name and creat a new cheat sheet.

  13. Katrinka Yobotz - April 12th, 2011 at 9:06 am

    Great news for bidet makers.

  14. John - May 2nd, 2011 at 7:45 pm

    I do not use Scott anymore after decades of use.I switched to store brand 1000 sheet rolls.More square feet and better.

  15. Rug Cleaning Santa Monica - May 4th, 2011 at 3:06 pm

    I buy my tp based on 2-ply, quantity of rolls in the package, and if it’s eco-friendly. I like using Charmin because it doesn’t require me to use a lot of sheets because of the thickness. Where can I find that survey?

  16. Molly - May 5th, 2011 at 5:41 am

    Survey Results here: Use and Choose Toilet Paper Survey Results

  17. George - June 8th, 2011 at 8:24 am

    I changed brands about 2 years ago when I noticed the paper was no longer keeping my fingers clean and I looked into the size change.
    There are lots of store brands that are nearly identical to the old scott. I highly recommend you look into them.

  18. Molly - June 8th, 2011 at 12:56 pm

    Store brands may be the answer, thanks George!

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  20. List of Scott Toilet Paper Common Complaints - February 21st, 2013 at 3:26 am

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