Kleenex Brand Facial Tissues History
Apr 23, 2010
Kleenex brand facial tissues is now a recognized brand name for facial tissues. The name Kleenex alone is synonymous with facial tissues! But Kleenex facial tissues were almost never recognized for their use as disposable handkerchiefs. The story behind Kleenex facial tissues began in 1924, when the tissues were first marketed for using to remove cold cream from the face.
Advertisements were featured in magazines such as Ladies Home Journal, McCall’s, Good Housekeeping, Harper’s Bazaar, Vogue, Cosmopolitan and Redbook stating that Kleenex facial tissues were celebrities’ beauty secret.
A researcher at the Kimberly-Clark company was responsible for the idea to market Kleenex tissues as a disposable and soft handkerchief. He convinced the advertising sales department that Kleenex facial tissues could also be used in place of cloth handkerchiefs, and they began running ads focused on this purpose. 
Kleenex sales flourished after that! Thus, the historic brand name became a beloved household and bathroom product.
Check out Kleenex facial tissues at ToiletPaperWorld.com as well as other brands of facial tissues. For more information about Kleenex brand facial tissues history, see Kleenex Brand Through the Decades.
Thanks for sharing this informative post. Your trivia actually gives the reason why the quality of kleenex tissue is far way better than any other brand.
I agree, every time I hear “Kleenex” I automatically think of facial tissues.
I know! It’s funny how some brand names like Kleenex are part of our every day lives.
When I think of Kleenex, I can’t imagine anything other than a tissue. And the funny thing is, it’s the most sturdy brand that I’ve encountered to date. I have sensitive skin, so Kleenex has always been there to help my nose without drying it out.
Although the Kleenex name is on other products, it is still equated with the classic facial tissue!
Kleenex IS tissue. Period. Funny how brand names such as this really stick. When someone says, “Hand me a Kleenex,” it doesn’t really have to be a Kleenex … it can be any brand of tissue. When people say I have to have this paper xeroxed … they don’t really mean that it has to be photocopied using a Xerox brand.
Just musing …
Brands have become part of our daily dialogue!
I definitely associate Kleenex with facial tissues. I’ll agree that it’s widely known as the brand name for facial tissues. Thanks for the background information. It’s cool seeing some of the older advertisements. Do you have any of the old commercials?
In 1925, the first Kleenex® tissue ad appeared in the Ladies Home Journal as the new secret of keeping a pretty skin as used by famous movie stars…
Seems like advertising hasn’t changed much since then. Movie stars still dominate many cosmetic ads!
Another brand name that stuck is that of Frigid Air — “fridge.” These days, we say fridge even though we’re referring to a Kelvinator or Whirlpool refrigerator.
In Manila, when buying toothpaste at “sari-sari” stores, people typically use the term “Colgate” to refer to any toothpaste brand.
Oh wow, I didn’t know that about Colgate!
I still call all tissues “Kleenex” to this day. I can’t help it!
We only keep Kleenex brand in our office, so it would be accurate here!