Apr 23, 2010
Kleenex brand facial tissues is now a recognized brand name for facial tissues. The name Kleenex alone is synonymous with facial tissues! But Kleenex facial tissues were almost never recognized for their use as disposable handkerchiefs. The story behind Kleenex facial tissues began in 1924, when the tissues were first marketed for using to remove cold cream from the face.
Advertisements were featured in magazines such as Ladies Home Journal, McCall’s, Good Housekeeping, Harper’s Bazaar, Vogue, Cosmopolitan and Redbook stating that Kleenex facial tissues were celebrities’ beauty secret.
A researcher at the Kimberly-Clark company was responsible for the idea to market Kleenex tissues as a disposable and soft handkerchief. He convinced the advertising sales department that Kleenex facial tissues could also be used in place of cloth handkerchiefs, and they began running ads focused on this purpose.
Kleenex sales flourished after that! Thus, the historic brand name became a beloved household and bathroom product.
Check out Kleenex facial tissues at ToiletPaperWorld.com as well as other brands of facial tissues. For more information about Kleenex brand facial tissues history, see Kleenex Brand Through the Decades.