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Quilted Northern Toilet Paper Deemed Unworthy of Trademark

Oct 13, 2010

A Chicago federal district court judge recently decided that Georgia-Pacific, that produces the Quilted Northern brand, could not trademark its quilted diamond design. The AM Law Litigation Daily reported on the issue.

The reason was that the diamond pattern was found to be a functional part of the product. According to Judge Kendall, “the degree to which Georgia-Pacific emphasized the utilitarian benefits of the quilted diamond design in its advertising” actually strengthened Kimberly-Clark‘s argument that the design was functional, and thus not suitable for trademark.

Kimberly-Clark uses a quilted diamond design in their Cottonelle Ultra, Scott Ultra, and Scott Extra Soft toilet paper brands.

Do you think that the quilted diamond is functional or aesthetic?

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4 Responses to “Quilted Northern Toilet Paper Deemed Unworthy of Trademark”

  1. Toilet Paper Mom Types, What Type Are You? - June 2nd, 2011 at 7:08 am

    […] paper.  This family will never run out of TP, however I’m not sure it’s possible to live on Quilted Northern […]

  2. Robert - June 23rd, 2011 at 7:43 pm

    Who would have thought that diamonds on TP would have been so controversial.

  3. Molly - June 27th, 2011 at 5:28 am

    Anything goes in the toilet paper business!

  4. Auto Lease Broker Los Angeles - October 4th, 2011 at 11:23 am

    I wouldn’t think this would be so controversial either, go figure! I don’t see much function to the diamonds, but I do like quilted TP better so maybe it is! Who knows?

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