May 9, 2013
If you’re a Nascar fan, be sure to look for the Charmin ads featuring the backside of white men’s briefs with tire skid marks.
“It’s a creative use of their product with a natural tie-in to the sport. It’s fun,” Dan Farrell, CMS’s senior vice president of corporate sales, told the Sports Business Journal. “It’s important to have recall with creative, and I’m sure there will be a buzz and the recall will be second to none for this.”
Skid marks are a far cry from the Mr. Whipple ads that Charmin is famous for. Although many toilet paper ads use humor, this seems on the grosser side of humor. What do you think of this promotion idea for Charmin?