Sep 8, 2014
Kimberly-Clark is dropping the cardboard tube in its Scott Naturals brand toilet paper. The tubeless roll is designed to work with any toilet paper dispenser.
Ever get to the end of a roll of toilet paper and just through the roll away in the trash? By doing so you and the other millions of Americans are contributing an estimated 17 billion toilet paper rolls that end up in landfills and garbage dumps every year. According to Kimberly Clark Corp. that’s enough to fill the Empire State Building not once but twice! To try to help alleviate this environmental problem Kimberly Clark will launch the first ever tubeless paper towel roll under Scott Toilet Paper. To celebrate the launch and long hours of engineering a tubeless roll of toilet paper, Kimberly Clark has made a 30 foot replica of the Empire State Building, made out of toilet paper rolls, to celebrate the nationwide launch.
According to the Journal Sentinel, “More than 100 years after a cardboard tube was first inserted into a roll of toilet paper, engineers in Wisconsin have taken the tube out — a move that might sound awkward for consumers, but is aimed at reducing paper waste.” See Rick Barrett’s When You Gotta Go: Toilet Paper Maker Ditches The Tube article for details.