Dec 8, 2010
In the past year, we have covered the phenomenon of shrinking toilet paper.
Though Chimp’s toilet paper (a blogger from Planet of the Chimp) has grown smaller, he still has remained loyal to his toilet paper brand- Scott. He wrote to Kimberly-Clark asking why the toilet paper is smaller and received this response:
Thanks for your e-mail about SCOTT® bathroom tissue. We are sorry that you were disappointed with your recent purchase and appreciate the opportunity to respond.
We recently increased the strength of our tissue and aligned the roll width to match other tissue products on the market. SCOTT 1000 bathroom tissue remains committed to always delivering 1000 sheets on each roll, while giving our consumers the quality of product they expect.
We appreciate your interest and would like to send you some cost-saving coupons through the mail. If you are interested, please send us a follow-up e-mail with your mailing address. Thanks again for taking the time to contact us.
Consumer Services, Kimberly-Clark Corp.
Lead the world in essentials for a better life.
Chimp continues to buy Scott toilet paper, stating that, “it still seems to last longer than the “soft” tissues…Don’t like the real soft ones as I feel the harsher ones clean better.” He also uses moist wipes at home.
Do you continue to buy the same toilet paper although it is smaller?
Next week, we will be posting our office’s results on a toilet paper survey. Employee bathrooms were stocked with two different toilet papers, and they were rated on quality, strength, softness and absorbency. Stay tuned!
Check out the Use and Choose Toilet Paper Survey Results.