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The Pros and Cons of Brown Toilet Paper

Apr 9, 2012

Today we feature a guest post from Stephane Lopez on the new brown toilet paper.

One of the latest trends in consumer marketing is greener products that are better for the environment. Businesses use green or eco-friendly products in an attempt to improve their image, and consumers want to do their part in becoming more eco-conscious. But how will consumers respond to brown toilet paper?

What is Brown Toilet Paper?

Brown toilet paper is bathroom tissue made of 100 percent recycled materials. The manufacturing process reduces or eliminates the amount of bleach used to whiten the paper. Recycled toilet paper uses labels like “unbleached” or “chlorine-free.” Some producers use 100 percent post-consumer materials, such as office paper, which makes the toilet paper gray with darker speckles. To achieve a desirable brown or beige color, producers can use a percentage of recovered cardboard. To reduce the amount of waste even further, some companies are eliminating the use of cardboard tubes inside of the roll.

Benefits to the Consumer

Since the production cost of recycled bathroom tissue is lower, companies can reduce the price for customers. Consumers are more willing to purchase environmentally friendly products, and purchasing greener products gives them satisfaction. Many consumers would be happy to buy brown toilet paper, especially if it came at a reduced cost.

Benefits to the Environment

When comparing white and brown toilet paper, the environmental impacts are vastly diverse. Since brown toilet paper uses only recycled materials, there is no need to cut down more trees for production. By eliminating the use of chlorine and other bleaching agents, the production process consumes about 50 percent less energy than white toilet paper. Conventional toilet paper pollutes the waterways by producing harmful dioxins from bleach, dyes and fragrances. Some of the negative effects of dioxins include increased cancer risks and developmental problems. Brown toilet paper does not use such chemicals, so the water is safer for humans and the environment.

Downsides of Brown Toilet Paper

Some companies believe that consumers have a preference for white toilet paper because the color white is associated with cleanliness. Some consumers are concerned that recycled bathroom tissue will not be as soft as the plush, two-ply brands. Top producers have eliminated this concern by implementing recycled cardboard in their product to achieve a softer texture.

Will Brown Toilet Paper Sell to Modern Consumers?

Studies performed on consumers indicate that the majority would consider buying this type of product. The initial response is negative, but once consumers feel the softness, they are pleasantly surprised. Cascades’ opinion is that consumers are ready to switch to brown toilet paper. Consumers are accustomed to using brown napkins and paper towels, so toilet paper is the next logical step in eco-friendly practices.

Stephanie Lopez’s passion for people and the environment has lead her to pursue a career in writing. At this time, Stephanie is working as a part-time writer for specializing in Disaster Insurance.

Would You Use Brown Toilet Paper?

Respond in the comments below: 5 people will receive a reusable shopping bag. Make sure to include your e-mail address to win! Deadline for eligible comments: Earth Day-April 22, 2012.

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11 Responses to “The Pros and Cons of Brown Toilet Paper”

  1. April D. - April 9th, 2012 at 8:24 am

    I would at least try a roll, and then make a decision.

  2. Molly - April 9th, 2012 at 10:55 am

    Great answer April! Thanks for entering our giveaway for a reusable shopping bag from!

  3. Claire - April 11th, 2012 at 1:27 am

    If it’s for the wellness of the environment I don’t mind using recycled bathroom tissue :)

  4. plumbers north london - April 12th, 2012 at 12:39 am

    very useful post thanks for sharing. .

  5. Cass | Office Shopping - April 12th, 2012 at 5:25 am

    I support products that are good for our environment so I like the fact that the brown toilet paper is made of recycled materials. I think that this product just lacks extensive marketing. Once a lot of people become aware of this product, I think they’d be willing to try it for the sake of Mother Nature. :)

  6. Earth Day Marcal Recycled Paper Products Sale - April 16th, 2012 at 6:52 am

    […] Toilet Paper is a white toilet paper, unlike the brown toilet paper that was recently released by […]

  7. Robin - April 21st, 2012 at 9:58 am

    I support the use of environmental friendly products especially products that decrease the risk of cancer. That alone should be reason enough for everyone to choose to switch to brown tissue.

  8. Molly - April 23rd, 2012 at 9:41 am

    Thank you to everyone who commented on the post! Giveaway has ended, winners contacted via e-mail. Please continue sharing if you would use brown toilet paper.

  9. Belfor - April 24th, 2012 at 3:59 pm

    I didn’t even know there was such a thing as brown TP… I think I’ll stick with the regular stuff though.

  10. Shanna White - October 18th, 2012 at 4:44 pm

    Who knew they would create recycled toilet paper. You really have no excuse to not be completely eco-friendly anymore!

  11. Chuck Chipner - November 12th, 2012 at 9:37 am

    Thanks for posting this information, as I had no idea that there was such a thing as recycled toilet paper. I like to think that I live a pretty green live, but I have never used recycled toilet paper, so I guess I will have to put that on my list of green things to try. Thank you!

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