Toilet Paper Commercials
Jan 25, 2011
A Charmin toilet paper advertisement
Some people may find toilet paper a challenging topic to discuss. Toilet paper manufacturers have found different ways to frame their message about the quality of their toilet paper. Using brand names and spokespersons, like Mr. Whipple, is one way to attract consumers to buying toilet paper.
The Charmin toilet paper ad pictured here uses a metaphor for using the bathroom with a contractual agreement. A clever play on words may attract consumers who do not like the direct approach of talking about toilet paper.
Some people have found toilet paper commercials offensive, especially those discussing the problems of a toilet paper that sticks to users’ bottoms. It is an interesting challenge to discuss toilet paper on national television, without being accused of having a potty mouth.
Jim Edwards discusses toilet paper commercials, in his commentary with links to youtube uploaded commercials. Check it out at BNET.
I like the play of words in that ad. LOL! That certainly hits the spot without it even mentioning toilet, toilet bowl, toilet paper or potty in the same sentence. 2 thumbs up to the ad!
Haha, such a funny ad with a bear! I like it, too) Indeed, toilet paper manufacturers always try to find some nice solution to cover the real purpose of their production when advertising. And it really makes sense: the funnier an ad is, the more memorable it is for the potential consumers.
Yes, this is a funny ad. Made me think of the Lambi toilet paper ad where they demonstrated the suction of the paper by using a lamb. Makes no sense when you talk about it but the ad made perfect sense, toilet sense :0)
Charmin does have some of the best commercials when it comes to toilet paper, besides the Cottonelle puppy ones. (Who doesn’t love puppies?)I just don’t see the problem with the commercials that people have issues with- I mean, there are far worse ones that are about tampons and pads then there are toilet paper.
Yes it seems the trend is to just to talk about the product, despite awkward topics.
We can avoid the use of paper work using spa toilet seat and bidet seat.
Charmin commercials are the cutest ones, although I don’t really want to picture a bear with speckles of TP on their bum. But with these new contraptions of “Front Wipe” “Back wipe” “Girl Wipe” (I think air/water pressure) I’ve been seeing lately- do you think that TP is up on the way out?
Tackle the topic head on, besides its a natural function everybody has paperwork to do unless you make use of a bidet.
I never considered pairing up toilet paper commercials to being offensive. All the commercials I’ve seen are either funny (and don’t include anything with actually using the bathroom) or cute because they’re animated. I’ll check out those videos with the link.
When you are using toilet papers, the brand that you will use also reflects to the quality of the commercial to be a basis. That’s also a reason for you on what to use for your spa toilet seat
I definitely love the play on words in this ad. I saw that commercial where they talked about how low quality toilet paper would stick to your bottom. I thought it was both funny and true. Every good joke has truth to it, it’s the only reason why it’s funny. People need to lighten up. It was far from offensive.
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[...] At the time, toilet paper was being marketed to women, enticing them with feminine advertising. By avoiding the topic of the actual use of toilet paper, the Charmin Lady ad campaign succeeded in a time when competitors were marketing toilet paper as a medicinal product. The Charmin branding eventually evolved to include babies, the well-known Mr. Whipple, and the Charmin bears. [...]
Haha – I love the Charmin bears, they are TOO cute!! The dog from Cottonelle is cute as well.
Oh, this reminds me of a girl I know… She really does use an entire roll in a day. I really don’t know what she is doing with it but we go through a lot of paper when she is over.
That’s funny. I think that girl is me!
[...] died. Read more about John Chervokas, who coined the phrase, Don’t Squeeze the Charmin! Toilet paper commercials from Charmin have been iconic and loved throughout [...]
I don’t think there’s anything wrong with toilet paper commercials… they’re just trying to sell a product. Yes it’s a product meant to be used in a private way, but so are condoms and baby diapers, do they complain about those? Well…probably the condoms, but you know what I mean.
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