Jan 25, 2011
Some people may find toilet paper a challenging topic to discuss. Toilet paper manufacturers have found different ways to frame their message about the quality of their toilet paper. Using brand names and spokespersons, like Mr. Whipple, is one way to attract consumers to buying toilet paper.
The Charmin toilet paper ad pictured here uses a metaphor for using the bathroom with a contractual agreement. A clever play on words may attract consumers who do not like the direct approach of talking about toilet paper.
Some people have found toilet paper commercials offensive, especially those discussing the problems of a toilet paper that sticks to users’ bottoms. It is an interesting challenge to discuss toilet paper on national television, without being accused of having a potty mouth.