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Toilet Paper Commercials

Jan 25, 2011

Charmin toilet paper advertisement

A Charmin toilet paper advertisement

Some people may find toilet paper a challenging topic to discuss. Toilet paper manufacturers have found different ways to frame their message about the quality of their toilet paper. Using brand names and spokespersons, like Mr. Whipple, is one way to attract consumers to buying toilet paper.

The Charmin toilet paper ad pictured here uses a metaphor for using the bathroom with a contractual agreement. A clever play on words may attract consumers who do not like the direct approach of talking about toilet paper.

Some people have found toilet paper commercials offensive, especially those discussing the problems of a toilet paper that sticks to users’ bottoms. It is an interesting challenge to discuss toilet paper on national television, without being accused of having a potty mouth.

Jim Edwards discusses toilet paper commercials, in his commentary with links to youtube uploaded commercials. Check it out at BNET.

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20 Responses to “Toilet Paper Commercials”

  1. Per - January 26th, 2011 at 1:57 am

    I like the play of words in that ad. LOL! That certainly hits the spot without it even mentioning toilet, toilet bowl, toilet paper or potty in the same sentence. 2 thumbs up to the ad!

  2. Susy - January 26th, 2011 at 7:22 am

    Haha, such a funny ad with a bear! I like it, too) Indeed, toilet paper manufacturers always try to find some nice solution to cover the real purpose of their production when advertising. And it really makes sense: the funnier an ad is, the more memorable it is for the potential consumers.

  3. Diana Ziv - January 31st, 2011 at 7:31 am

    Yes, this is a funny ad. Made me think of the Lambi toilet paper ad where they demonstrated the suction of the paper by using a lamb. Makes no sense when you talk about it but the ad made perfect sense, toilet sense :0)

  4. Patone Color - February 1st, 2011 at 4:31 pm

    Charmin does have some of the best commercials when it comes to toilet paper, besides the Cottonelle puppy ones. (Who doesn’t love puppies?)I just don’t see the problem with the commercials that people have issues with- I mean, there are far worse ones that are about tampons and pads then there are toilet paper.

  5. Molly - February 3rd, 2011 at 6:32 am

    Yes it seems the trend is to just to talk about the product, despite awkward topics.

  6. Spa Toilet Seat - February 6th, 2011 at 9:21 pm

    We can avoid the use of paper work using spa toilet seat and bidet seat.

  7. Managed Hosting - February 8th, 2011 at 1:42 pm

    Charmin commercials are the cutest ones, although I don’t really want to picture a bear with speckles of TP on their bum. But with these new contraptions of “Front Wipe” “Back wipe” “Girl Wipe” (I think air/water pressure) I’ve been seeing lately- do you think that TP is up on the way out?

  8. Kitchen Appliances - February 24th, 2011 at 1:19 am

    Tackle the topic head on, besides its a natural function everybody has paperwork to do unless you make use of a bidet.

  9. Auto Title Loans - May 2nd, 2011 at 3:40 pm

    I never considered pairing up toilet paper commercials to being offensive. All the commercials I’ve seen are either funny (and don’t include anything with actually using the bathroom) or cute because they’re animated. I’ll check out those videos with the link.

  10. spa toilet seat - May 3rd, 2011 at 8:09 pm

    When you are using toilet papers, the brand that you will use also reflects to the quality of the commercial to be a basis. That’s also a reason for you on what to use for your spa toilet seat

  11. LAX car service - May 24th, 2011 at 3:54 pm

    I definitely love the play on words in this ad. I saw that commercial where they talked about how low quality toilet paper would stick to your bottom. I thought it was both funny and true. Every good joke has truth to it, it’s the only reason why it’s funny. People need to lighten up. It was far from offensive.

  12. shane - May 26th, 2011 at 6:48 am

    i think that this site is very good even the simple things are the best

  13. Charmin Lady Paper Towel Holder & History - July 19th, 2011 at 6:37 am

    […] At the time, toilet paper was being marketed to women, enticing them with feminine advertising. By avoiding the topic of the actual use of toilet paper, the Charmin Lady ad campaign succeeded in a time when competitors were marketing toilet paper as a medicinal product. The Charmin branding eventually evolved to include babies, the well-known Mr. Whipple, and the Charmin bears. […]

  14. Cheap Furniture Glendale - October 3rd, 2011 at 4:19 pm

    Haha – I love the Charmin bears, they are TOO cute!! The dog from Cottonelle is cute as well.

  15. Car Lease Broker Los Angeles - October 11th, 2011 at 4:43 pm

    Oh, this reminds me of a girl I know… She really does use an entire roll in a day. I really don’t know what she is doing with it but we go through a lot of paper when she is over.

  16. Molly - October 13th, 2011 at 5:14 am

    That’s funny. I think that girl is me!

  17. Charmin Clearance- Toilet Paper Sale - October 31st, 2011 at 8:24 am

    […] died. Read more about John Chervokas, who coined the phrase, Don’t Squeeze the Charmin! Toilet paper commercials from Charmin have been iconic and loved throughout […]

  18. Therapist New York - November 11th, 2011 at 1:47 pm

    I don’t think there’s anything wrong with toilet paper commercials… they’re just trying to sell a product. Yes it’s a product meant to be used in a private way, but so are condoms and baby diapers, do they complain about those? Well…probably the condoms, but you know what I mean.

  19. Knowledgeable Company Representative - April 9th, 2013 at 9:05 pm

    It’s really a nice and useful piece of info. I am glad that you shared this helpful information with us. Please keep us up to date like this. Thank you for sharing.

  20. Regena Fitchett - November 30th, 2013 at 7:27 am

    I find Cottonelle and Charmin” commercials offensive and why is a bear using toilet paper.
    Give me a friggin’ break! Your marketing people should use your brains instead your butts!!

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