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Who is Mr. Whipple?

Feb 20, 2009

Up until 1964, the world did not have a man to associate with the softness and convenience of Charmin Toilet Paper. Then came Mr. Whipple.

Known, loved, and loathed for appearing in countless advertisements for over 20 years, Mr. Whipple has since become an American icon, even going so far as being rated the most recognizable face in North America during the late 1970’s.

The character, a supermarket manager, was featured in hundreds of television, radio and print commercials in the United States and Canada from 1964 to 1985. The highlight of each spot: in unvarying repetition, Whipple scolds customers who “squeeze the Charmin,” while hypocritically squeezing it himself.

The very first commercial set the tone of the advertising campaign. Mr. Whipple is seen looking off-camera at a female customer, commenting that first she’s squeezing the grapefruits, then she’s squeezing the melons, and then when she gets to the Charmin, that’s the last straw, and he walks over to her and utters his famous plea “Please don’t squeeze the Charmin!” for the first time. The phrase stuck, blooming into one of the most successful advertising campaigns in toilet paper history.

So who is Mr. Whipple?

Played by character actor Dick Wilson, Mr. Whipple is actually based on the Benton & Bowles advertising agency president (and Charmin campaign developer) Mr. George Whipple. He sold the rights to his name to Procter & Gamble for the campaign and thus a star was born. Thanks to Mr. Whipple, Charmin became the number one toilet paper brand in America – a feat that just can’t be flushed!

If you’re looking to see why Mr. Whipple squeezed the Charmin, you’ll have to try it yourself. offers Charmin Toilet Paper to you at the best price on the net, so you can be sure that your home or business is equipped with squeezable, soft toilet paper.

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11 Responses to “Who is Mr. Whipple?”

  1. tecsun radio - July 2nd, 2010 at 12:46 am

    so, who is that guy?

  2. commercial flooring - December 16th, 2010 at 5:31 am

    It’s doing pretty well over here in the U.K too.

  3. Toilet Paper Commercials - January 25th, 2011 at 2:07 pm

    […] their message about the quality of their toilet paper. Using brand names and spokespersons, like Mr. Whipple, is one way to attract consumers to buying toilet […]

  4. Caci treatments - March 30th, 2011 at 4:50 am

    But Mr Whipple doesn’t advertise it anymore, it’s not the same :(

  5. Casting Los Angeles - April 1st, 2011 at 3:53 pm

    I use Charmin all the time, and since my age, I’ve never heard of Mr. Whipple. It’s amazing how characters and branding have changed over the years- from people to cartoons. Next we’ll be seeing mascots in 3D!

  6. Charmin Lady Paper Towel Holder & History - July 19th, 2011 at 6:35 am

    […] as a medicinal product. The Charmin branding eventually evolved to include babies, the well-known Mr. Whipple, and the Charmin […]

  7. Creator of Charmin Ad Campaign Dies - Don't Squeeze the Charmin! - August 2nd, 2011 at 8:11 pm

    […] Squeeze the Charmin!” The advertising campaign featured television commercials with Mr. Whipple, played by actor Dick Wilson. With the catchy slogan and popular television commercial, Mr Whipple […]

  8. Los Angeles SEO - November 22nd, 2011 at 12:24 pm

    Oh Mr. Whipple. What a friendly men.

  9. Molly - November 22nd, 2011 at 12:43 pm

    Now there are hardly any memorable spokesmen for advertising. Most of the time they are just funny and then you forget them. Mr. Whipple is definitely part of history! Thanks for your comment.

  10. New Charmin Promotion with Nascar Features Skid Marks - May 9th, 2013 at 6:54 am

    […] marks are a far cry from the Mr. Whipple ads that Charmin is famous for. Although many toilet paper ads use humor, this seems on the grosser […]

  11. chevrolet impala nascar n°42 - June 22nd, 2013 at 5:59 pm

    Fantastic website. Lots of helpful information here. I am sending it to some buddies ans additionally sharing in delicious.
    And of course, thank you in your sweat!

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